Jaguar to go full electric by 2025

February 26 2021,

Jaguar CEO Thierry Bollore announced earlier this month an ambitious plan to go fully electric by 2025, meaning that Jaguar will only sell luxury electric vehicles within the next 4 years.

The strategy, known as Reimagine, is a significant shift for the British automaker, but not one that is completely unexpected. Jaguar saw the potential for EVs and the performance they offer a while back when the introduced the Jaguar I-Pace, one of the first electric sport utility vehicles. Jaguar also announced plans for a new flagship electric XJ last year.

The Reimagine strategy will lead to a brand-new electric platform that will be reserved for Jaguar exclusively. Land Rover EVs and hybrids will continue using the MLA and EMA platforms.

The first model coming from this new announcement could be shown before the end of the year.

5 Smart Features You'll Love in a Modern Jaguar

Modern luxury cars offer more than just smooth rides and leather seats. Today's Jaguar vehicles pack intelligent technology that makes every drive more comfortable, connected, and enjoyable. From crystal-clear audio systems to air purification technology, these British luxury vehicles deliver features that truly enhance your daily driving experience. The 2025 Jaguar lineup brings together... Read more

An Endangered Species: Celebrating the Sound and Soul of Jaguar's Supercharged V8

The automotive world stands at a crossroads. Electric motors deliver instant torque and silent efficiency, but they cannot replicate the soul-stirring symphony of a supercharged V8 engine. The 2026 F-PACE SVR 575 EDITION represents something increasingly rare in today's market – pure, unfiltered mechanical emotion. This high-performance SUV marks the end of an era, celebrating Jaguar's... Read more